Colorado land buyers ranging from developers and industrial prospectors to recreational homeowners and investors seek acreage aligned with aspirations across the Centennial State’s rugged mountain peaks and fertile eastern farmland. Considering the complex market challenges and heightened regulatory hurdles, sellers need savvy advisors to cut through complexity and ensure successful deals for all parties involved.
Establishing a reasonable asking price is the key to attracting qualified buyers for independent land sale properties. A 10-20% discount allowance below formal appraisal values sets realistic expectations among buyers cognizant that appraisals establish uppermost market ceilings.
Creating a fact sheet conveying the parcel’s unique attributes warranting buyer attention helps sellers stand out from competitors. Ideally, the marketing document should compel buyers to envision everything achievable on the land – construction, leisure enjoyment, agriculture or resource extraction. Emphasize a property’s proximity to city hubs and other infrastructure for urban conveniences, landscape beauty enticing outdoor enthusiasts or rich soil luring farmers.
Broadcasting availability of a Colorado land for sale opportunity to real estate agents and potential buyers through digital and traditional channels maximizes visibility. For example, registering with the Multiple Listing Service (MLS) even if not contracting full brokerage representation places listings on agent radar screens during relevant searches. Posting listings to land sales portals like Land Watch, Land Flip or Lands of America promotes the property to targeted audiences. For example, the site’s specialized land sections allow users to filter property details based on specific land usage and other criteria.
A comprehensive, high-quality online marketing campaign also enhances visibility and credibility. For example, a well-designed website with informative land blog posts, high-quality photos and detailed maps attracts potential buyers and drives traffic to the listing page. Land sale websites link buyers to a database of property sales comps spanning nearby regions that help determine localized market value.
Consider placing directional “For Sale By Owner” signs on the actual property or along major roadways leading to it. These capture commuters’ attention and reinforce that you’re a direct seller willing to negotiate without the added costs of agent fees.
Networking with local real estate investors and developers can also help. These professionals often find off-market inventory before it hits the MLS. For instance, they may know of upcoming expiration notices on county tax liens that signal owners must pay them before foreclosure auction.
In addition, a company that specializes in buying and selling vacant land, such as Land Boss: Colorado Land Buyers, can expedite the transaction for both parties. In fact, it can save sellers a significant amount of time and money when compared to the hassles associated with selling their land on their own.